How Much Did Ian And Anthony Buy Smosh For? The Price Tag Revealed

We don’t have the exact figure for how much Ian and Anthony bought Smosh for, but we can get a general idea. When R&L bought Smosh a few years back, they paid $10 million. R&L later sold Smosh back to Ian and Anthony, stating they “realized a significant multiple of (their) original invested capital.” This implies a sale price of at least $20-30 million, possibly even more.

It’s important to understand that these are just estimations based on the publicly available information. R&L never disclosed the exact price they sold Smosh for, and Ian and Anthony have also not made any public statements about the acquisition price. So, while we can speculate, the exact price remains a mystery.

The “significant multiple” statement from R&L suggests a substantial profit on their investment. This is common in the entertainment industry, where successful properties can be bought and sold for significantly higher prices than their initial acquisition cost. In the case of Smosh, the brand’s strong online presence, loyal fanbase, and established content creation model likely made it a valuable asset, justifying a higher sale price.

Keep in mind that the actual purchase price could be higher than our estimates. R&L might have seen an even greater return on their investment, making the sale price for Ian and Anthony even higher. Without further details from the parties involved, we can only speculate about the actual price.