How Much Did Jamie Sell It Cosmetics For? The Shocking Truth

Jamie Kern Lima, a successful entrepreneur and media personality, co-founded IT Cosmetics. In 2016, she sold the company to L’Oréal for a remarkable $1.2 billion. This made her the first woman to lead a L’Oréal brand as CEO.

The sale of IT Cosmetics to L’Oréal was a significant event in the beauty industry. It highlighted the growing popularity of high-quality, innovative beauty products that cater to a diverse range of skin types and concerns. It also showed L’Oréal’s commitment to investing in emerging beauty brands with strong brand identities and loyal customer bases.

The $1.2 billion price tag reflected the company’s impressive growth and profitability. IT Cosmetics had built a strong reputation for its high-performance, skincare-infused makeup products, which resonated with consumers. The brand’s focus on inclusivity, with a wide range of shades and formulas, also contributed to its success. The sale to L’Oréal allowed IT Cosmetics to access a wider global market and expand its product offerings. This acquisition has been seen as a strategic move for L’Oréal, which continues to invest in innovative beauty brands to maintain its leading position in the industry.