Update What Happened To Singer Corporation?

Singer Corporation, a name synonymous with sewing machines for over a century, underwent a significant transformation in the early 2000s. In 2004, the company’s sewing business and iconic trademarks were sold to a private U.S. investment firm. This marked a new chapter for Singer, as it joined forces with two other renowned sewing machine brands, Husqvarna Viking and PFAFF, under the umbrella of SVP Worldwide in 2006. This strategic move aimed to consolidate industry leadership and capitalize on the combined strengths of these brands.

This consolidation created a global powerhouse in the sewing machine industry. By bringing together these iconic brands, SVP Worldwide aimed to leverage their individual strengths, expertise, and market presence to expand their reach and cater to a wider audience of sewing enthusiasts. The integration of these brands resulted in a wider range of sewing machine models, accessories, and technologies, offering consumers an unparalleled choice and innovation. This move also streamlined production processes, enhanced distribution networks, and fostered a collaborative environment for product development and innovation. By combining resources and expertise, SVP Worldwide aimed to elevate the sewing experience for both home sewers and professional designers.