Collect Who Sold Fitbit?

Fitbit, originally founded by James Park and Eric Friedman, was acquired by Google in January 2021. It was integrated into Google’s hardware division.

This acquisition brought Fitbit under the Google umbrella, marking a significant shift in the wearables market. The move was seen as a strategic play by Google to bolster its presence in the growing health and fitness technology sector. Fitbit had established itself as a leading brand in fitness trackers, offering a range of devices that monitor activity, sleep, heart rate, and other health metrics. Google, on the other hand, was looking to expand its reach beyond its core search and advertising businesses. By acquiring Fitbit, Google gained access to a loyal customer base and a strong brand in the wearables market.

The integration of Fitbit into Google’s hardware division has led to some changes in the company’s operations. Fitbit devices now integrate more seamlessly with Google’s ecosystem of products and services, including Android, Google Assistant, and Google Fit. This integration has been a positive development for Fitbit users, offering enhanced functionality and a wider range of features. It also solidified Google’s position in the wearables market. The future of Fitbit under Google’s leadership is promising, with the potential for even more innovative health and fitness technology solutions to be developed.